An American Indian goes into the general store and says, Me need toilet paper. The proprietor replies I have SuperSoft at $6 for four rolls, or I have No-name at $4 for four rolls.

The Indian decides Me take No-name. Two weeks later, the Indian returns to the store. He says, Me have name for No-name toilet paper.

What is it? the owner asks. John Wayne, says the Indian. Why John Wayne? the owner asks. Because it rough, tough, and take no shit off Indian.