11. Comparisons are as bad as cliches.

12. Dont be redundant; dont use more words than necessary; its highly superfluous.

13. Be more or less specific.

14. Understatement is always best.

15. One-word sentences? Eliminate.

16. Analogies in writing are like feathers on a snake.

17. The passive voice is to be avoided.

18. Go around the barn at high noon to avoid colloquialisms.

19. Even if a mixed metaphor sings, it should be derailed.

20. Who needs rhetorical questions?