A mother had three daughters and at their weddings she asked them to write home and tell her about their married life.

The first wrote back on the second day. The letter arrived with a single message: Maxwell Coffeehouse. The mother was confused but finally noticed a Maxwell coffee ad, and it said, Satisfaction to the last drop… So the mother was happy.

Then the second daughter got married and after a week she sent home her reply. The message read: Rothmans. So the mother looked for the Rothmans ad, and it said, LIFE SIZE, KING SIZE. And the mother was happy.

Then it was the third ones wedding. The mother was anxious. It took four weeks for a message to come through. When it did the message was simply: BRITISH AIRWAYS.

The mother was so concerned. She frantically went through all the newspapers at home looking for a BA ad. When she found one she fainted.

The ad read: TWO TIMES A DAY, SEVEN DAYS A WEEK, BOTH WAYS.