You go to a party and you see a SEXY girl across the room. You go up to her and say Hi, Im great in bed, what about it?.

Thats direct marketing.

You go to a party and you see a SEXY girl across the room. You give your friend a tenner. She goes up and says Hi, my friend over there is great in bed, what about it?.

Thats advertising.

You go to a party, you see a SEXY girl across the room. She comes over and says, Hi, I hear youre great in bed, what about it?

Now that is the power of branding!