Not far from Rank Xeroxs office in Welwyn, England, there is a town called Hitchin. On one of the commonly used routes into Hitchin, there was a junction which often confused travellers, causing them to make a wrong turn. The resulting route was nine miles longer than the correct route into Hitchin.

This common mistake was sufficiently irritating that the local people wageda campaign to have a new signpost erected at the junction. After due process, the signpost was installed, and the local people showed up for the installation, holding a sort of mini-festival of celebration.

The local newspaper reported the event with the following headline: A Hitchin Sign Saves Nine